Last year, the cereal brand Cheerios released a commercial that featured an interracial couple and their biracial daughter. The racist backlash against seeing a black man with a white woman was so severe that Cheerios had to disable comments on its YouTube account. During the Super Bowl this year, the brand double-downed on its efforts to be reflective of a diverse nation and released a second commercial featuring the same family. This commercial was marked with far less backlash. This set of advertisements reflects the increase of interracial marriages in America, but Cheerios is not the first brand to have such a couple in its commercials.
What's behind the rise of interracial marriage in the US?
Interracial marriage in the United States - Wikipedia
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Interracial marriage in the United States
Although the racist laws against mixed marriages are gone, several interracial couples said in interviews they still get nasty looks, insults and sometimes even violence when people find out about their relationships. Kimberly D. Lucas of St. Margaret's Episcopal Church in Washington, D.
In , the Supreme Court declared anti-miscegenation laws unconstitutional, making interracial marriage legal across the United States. In the same year, Captain Kirk William Shatner kissed Uhura Nichelle Nichols on Star Trek , which is often cited although debated as the first interracial kiss on television. Since that time, racial representation on television has made significant strides, and continues to do so, even in